In this regard the Company has received from Schneider Electric, the press release dated January 07, 2011.

Click here to view the Press Release

APW President Systems (President), has set up a Proof of Concept (POC) Lab at Bangalore for running live demonstrations of Coolcentric’s LiquiCool data center solutions. (see Figure 1 below).

Fig. 1

The US-based Coolcentric (a division of Vette Corp), is a leading global provider of thermal management solutions. Last October, APW President – the pioneer in enclosure systems (which play a vital role in data centers in the telecom, IT/ITES and electronics infrastructure segments) – had announced a partnership with Vette Corp. to distribute a range of advanced thermal management solutions in India.

“We are delighted to be part of the POC Lab initiative by APW President” says Peter Wong, Executive Manager, APAC, Datacom Facilities Division, Coolcentric. “We’re now called Coolcentric, and the name matches our mission:  to deliver the world’s most energy and space efficient cooling solutions for reducing data center costs”.

Visitors to the POC Lab (located at APW President’s Attibele factory in Bangalore) can get a direct experience of Coolcentric’s data center products.

“Coolcentric’s family of data center liquid cooling products and services help mitigate problems associated with high inlet air temperatures that can cause equipment downtime or premature failure. These high density cooling solutions help clients deal with IT infrastructure that is stretched beyond its limits and allows operators to fully populate individual racks with positive results and dramatic cost savings*,” said S. Venkatraman, Vice  President – Enclosure Solutions and Technical Services, APW President.

(* for more details refer to the Annexure mentioned below) 

“We are pleased to make available the POC Lab to our customers so that they can actually get a live experience of the product in a realistic data center environment. At this site, we can simulate loads upto 3 blade chassis and prove to our customers that it is possible to achieve cooling for these high density loads. The focus is to improve Power Usage Effectiveness (PUE) and also to dramatically reduce the operating costs,” said Manish Bhatnagar, Vice President – Cooling Solutions Division, at APW President.

About LiquiCool® Solutions

Coolcentric™ LiquiCool® products are the world’s most energy and space efficient cooling solutions for reducing data center costs.

Coolcentric’s LiquiCool Rear Door Heat Exchanger (RDHx) is a water-cooled door that mounts to the back of server cabinets and cools computer equipment exhaust air before it re-enters the data center operating environment. The RDHx utilizes a low impedance fin and tube heat exchanger that does not have fans, moving parts or electrical connections, resulting in a dramatic reduction of energy consumption normally required for cooling. The adaptability to almost any server rack design makes this product a good fit for both existing legacy data centers as well as planned new facilities.

About Coolcentric (a division of Vette Corp)

Coolcentric was established in 2007, as a division of Vette Corp, to address the issue of increasing power and cooling needs in the Data Center white space. Vette Corp, established in 2004, is the world’s leading supplier of end-to-end thermal management solutions, from the component level to the system level to the facility level.

Using IBM technology, based on over four decades of liquid cooling experience, Coolcentric has developed a rack-based thermal solution that has been proven to be the most effective and efficient solution on the market. An extensive product portfolio coupled with a broad range of service options ensures customers that a turnkey solution can be easily deployed and maintained. Our application and design engineering customer support teams help clients choose the lowest cost solution that maximizes their cooling performance and lowers operating cost.

For additional information about Coolcentric, please visit   www.coolcentric.com

Annexure

In today’s scenario, it is common to find under-utilized racks with only 5-6 kW loads (i.e. 1-2 blade chassis per rack OR 10-12, 1 u servers). Thermal issues due to lack of cooling crop up the moment this limit is crossed.

To optimally utilize a facility which translates to 10 to 20 KW per rack (see Figure 2 above) it has become necessary to use newer technologies – like the Rear Door Heat Exchanger that neutralizes the heat at the rear door before it enters the data center, making it the most efficient technology.

This was proved in the ‘Chill-off’ competition held by third party Sun Micro Systems at Lawrence Berkeley laboratory in San Francisco, USA.

For details of the “Chill-off” check at the site: http://tinyurl.com/yejr2ew

Pramod Agashe, Chief Operating Officer, APW President Systems, said:  “We welcome the change in name, as it increases the brand focus on nlyte, which is recognized as a mature and comprehensive world-class solution for data center performance management. As data center managers are increasingly challenged to take control of the cost and predictability of space, power and cooling,  nlyte gives our data center customers in India and the Middle East the necessary confidence to handle these challenges with ease.  We are delighted to support nlyte, both as a solution and a company,  in its next phase of growth.”

APW President Systems is responsible for engaging new customers in the region, managing local implementation and providing ongoing support.

“Since our inception we have been focused on developing the leading solution for data center planning and performance management, said Jon Temple, President and CEO of nlyte Software.  Our product nlyte, provides the business intelligence needed for data center managers to make enlightened decisions to improve data center efficiency, deploy green IT initiatives and effectively manage this valuable corporate asset.  We felt that the name of the company should align with the name of our product and reflect our expanded vision – a greener world, one enlightened data center at a time.”

Effective immediately, all future business activity will be conducted using the new name. There has been no change in the company’s management or ownership.

Technical Services

On the technical services front, APW President has been moving strongly to offer increased back-end support and advisory help to customers in data center and telecom center projects from an early stage of the planning cycle through design, deployment and completion. The company’s technical personnel are closely involved in counseling IT managers, sharing expertise, and evolving optional solutions with modularity, scalability and reliability.

“This is a natural progression,” said E. Elias, Managing Director, APW President Systems. “We have been developing our technical skills across a range of business verticals for almost a decade. With our cumulative expertise and insight, we are confident that our growing business in enclosure solutions will get added impetus even under difficult market conditions.”

In line with the strategy, the company recently announced the promotion of S. Venkatraman to the position of  Vice  President – Enclosure Solutions and Technical Services. He was earlier Associate Vice President – Sales & Service, a position he has held since February, 2006. Venkatraman has over 19 years of experience in sales and marketing.

Channel Partnerships

APW President’s channel partnership strategy in the last two years has given the company a fresh thrust that now includes a focus on solutions for small-and-medium business.

“We have a well-established business-to-business model, supported through marketing and sales distribution channels. We plan to increase thrust on sales through channels (system integrators, VARs etc.),” said Pramod Agashe, Chief Operating Officer, APW President Systems.

In developing channel partnerships, the company is enrolling channel champions who have a reputation for driving market growth, and for fostering a value-creation strategy that aligns with a customer-centric approach.

“To quote an example, we have appointed Asia Pacific Brands India Ltd (APBIL), a provider of distribution services for IT and Industrial products, as national distributor for the FlexiBox, our range of wall-mount cabinets,” says Pramod.

“APBIL is well-positioned to win new markets because of their aggressiveness – with their operating efficiency, knowledgeable sales representatives, and established professional practices such as customized logistics. They were a natural choice,” Pramod added.

About APW President

Headquartered in Mumbai, APW President Systems Limited is a 28-year-old company with a special proficiency in designing and delivering standard and custom-designed infrastructure management solutions. Service skills include IT infrastructure consulting, product design, customization, networking logistics and layout, and support and service packages for IT administration and strategic development.

For 28 years, world-class APW President solutions have been accepted by every prestigious name in Indian business. The company has customers in many countries, including the Middle East , Australia, Singapore and the US.

Backed by a countrywide network of sales offices, distributors and agents, the company’s highly trained team of sales engineers and technical support staff has rich experience in customer support. For more information about the company and products, visit APW President’s home page at www.apwpresident.com.

For further information, please contact:

APW President Systems Ltd.

R-2, TechnopolisKnowledgePark

Mahakali Caves Road

Andheri (East), Mumbai 400 093

Phone: 022 6644 8888, Fax: 022 6644 8899

E-Mail: info@apwpresident.com

Website: www.apwpresident.com

@@@@

In 2005, the company’s adjacent manufacturing unit in Bangalore, also at Attibele, was expanded by a massive 65,000 sq ft, including the very latest manufacturing technologies. This was an addition to the original 55,000 sq ft plant plot with which the company started operations in Bangalore.

Along with the 43,500 sq ft Pune plant, the company now has a total of 1,63,500 sq ft of manufacturing space in India.

“We already enjoy a leadership position in enclosure systems, and with the addition of this new plating facility at Attibele, we have enhanced our manufacturing capacity in India significantly. While the media is awash with talk of recession, lay-offs, frozen credit lines and falling profits, our company has continued its silent but confident march towards accomplishing its immediate expansion plans,” said E.A. Elias, Managing Director, APW President Systems.

“The significance of this acquisition is not simply in the value of the land, but rather the confidence in our ability to forge ahead despite the current downturn in the economy, which also affects our market sector. We believe strongly that the ‘India growth story’ will continue, albeit after a momentary dip. And we also believe in our own ability to chart our destiny and maintain our record of sustained growth,” Elias added.

State-of-the-art Facilities

The Bangalore plant is furnished with the latest machinery for sheet metal manufacturing. The fully-integrated facility includes robotic welding, turret punching and automated sheet bending machines. Other facilities include a hot phosphate pre-treatment line, wet-paint and powder-coating paint shops, chemical evaluation laboratory, CNC controlled machinery, extensive storage, assembly and shipping areas, an effluent treatment plant for meeting pollution control norms, a water treatment plant etc.

In the Pune plant, the line of modern equipment added includes a CNC Turret Punching Press, two CNC bending machines and a more efficient CNC shearing machine. Also new is the addition of the latest Powder Coating Plant, which includes a conveyorised environment-friendly pretreatment process and fully automated Powder Coating system. The state-of-the-art equipment ensures highly consistent quality levels and also results in very efficient powder recovery.

management solutions has today announced a strategic partnership with APW President Systems,

a provider of data centre infrastructure, to distribute its nlyte™ solution across India. APW

President Systems will be solely responsible for engaging new customers in the region, managing

local implementation and providing ongoing support.

nlyte™ is aimed at helping organisations achieve a complete view of their data centres, allowing

them to intelligently manage power consumption, reduce greenhouse emissions and increase the

lifetime of assets, among other benefits.

Pramod Agashe, Chief Operating Officer, APW President Systems, said: “We see our partnership

with GDCM as an opportunity to offer our customers the next generation of data centre

management systems to take their planning and green IT strategies to the next level. As an

established leader in the data centre infrastructure management space, APW President Systems

has been innovating for over 26 years to help customers in planning and maintaining high energy

efficiency levels, optimising space for their equipment, and monitoring and supporting them in

managing their data centre assets.”

nlyte™ is the only data centre management tool to provide an intelligent and automated view of all

physical and virtual assets and virtual workgroups within the data centre, using a web-based

graphical user interface. Designed to help data centre managers make the most of their IT

investments while minimising complexity and costs, it allows companies to model and manage

their hardware, capacity, power, cooling, networking and space, reduce redundancy, enhance

optimization and pro-actively forecast and plan the deployment of their assets.

Michael Evans, CEO of GDCM, said: “As India’s economy continues to grow at an exponential rate

and issues associated with power supplies and the hot climate continue, organisations in the

country have become in need of solutions which will allow them to manage their data centre

environments and control power and cooling requirements. We look forward to working in

partnership with APW President Systems to enable businesses to overcome these challenges by

using nlyte and we recognise APW President Systems as a natural extension of GDCM”

- ends -

About Global DataCenter Management Limited (GDCM)
Global DataCenter Management (GDCM) was founded in 2003 with the aim of allowing

organisations to increase efficiency and reduce cost within data centers – as well as to reducing

power consumption and addressing environmental obligations. Today, GDCM provides data

center software and consultancy services designed to help data center managers make the most

of their IT investments while minimizing complexity and costs. GDCM’s flagship product, nlyte™, is

the only data center management tool to provide an intelligent and automated view of all physical

and virtual assets and workgroups within the data center.

http://www.gdcm.com/

About APW President Systems
APW President Systems Ltd (popularly known as President Systems)  is a leader in the enclosure

systems segment, with over 500 customers in India and abroad. Over the last 26 years, the

company has established a reputation for high quality and reliability of products and services that

address the infrastructure requirements of IT / ITES, Telecom and General Electronics

customers.

http://www.apwpresident.com

For further media information, please contact:

Caroline PowerAshwin Kadle
APW President Systems
R2, Technopolis Knowledge Park
Mahakali Caves Road, Andheri (E)
Mumbai-400 093

Tel:     +91-22-66448888
Mob:   93241-77842
Email: Band and Brown Communications
Dl: +44 (0) 207 419 7309
caroline@bbpr.comashwin@apwpresident.com

“We have has recently moved into a new office in the SAIF Zone, Sharjah, UAE, in order to service the growing demand for our world-class enclosure systems from partners and customers across the Middle East. We have been leading in the enclosures business over more than 25 years, supplying to major IT, networking and telecom customers, not only across the Middle East, but  around the world,” said E. A. Elias Managing Director, APW President Systems.

The current range of high-quality networking and telecom products includes the new Uniserv, CYBERack, NetServer, ServeRack, Ecorack, Easibox and Street-side.

Uniserv cabinets greatly extend the facility for housing servers, networking equipment and various structured cabling components.  CybeRack has been designed specifically for easy assembly and rapid equipment integration. NetServer has been widely acclaimed for its award-winning multipurpose design that allows for 19 inch metric as well as ETSI equipment to be accommodated. Easibox is a range of wall-mount cabinets, ideal for the modern office environment. Street-side enclosures are designed to prevent dust, heat and humidity from effecting sensitive electronic equipment. All the products are robustly built, with attention to aesthetic appearance that match the sophistication of modern office and working environments. Also in the product line-up is the new line of APW President Kiosks, which are creating a wave of customer excitement in many parts of the world.

“The complete range of Networking and Server Cabinets, along with other industrial enclosure products, will continue to be available to customers through our well-established channel partners,” Elias said.

For more information, contact:

Reginald Borges, Business Leader – Middle East & Africa
Email :  reginald@apwpresident.com

Tel: +91 22 6644 8830
Mobile : +91 93223 41782 

In 2005, the company’s other manufacturing unit in Bangalore, at Attibele, was expanded by a massive 65,000 sq ft, including the very latest manufacturing technologies. This was an addition to the 55,000 sq ft plant located on an adjacent plot. Along with the 45,500 sq ft Pune plant, the company now has a total of 1,65,500 sq ft of manufacturing space in India.

“We already enjoy a leadership position in enclosure systems, and with the completion of this new facility at Pune, we have enhanced our manufacturing capacity in India significantly. With these expanded facilities, the production capacity will go up by at least 50 percent. We have the flexibility to make different types of enclosures, and our product development cycle time will come down substantially,” said E.A. Elias, Managing Director, APW President Systems.

“This expansion was necessary as we are growing at 25 percent each year, and there was a need to manage the consequent growing volume of customer orders,” Elias added.

Innovative Facilities

The line of modern equipment added includes a CNC Turret Punching Press, two CNC bending machines and a more efficient CNC shearing machine.  Also new is the addition of the latest Powder Coating Plant, which includes a conveyorised environment-friendly pretreatment process and fully automated Powder Coating system. The state-of-the-art equipment ensures highly consistent quality levels and also results in very efficient powder recovery.

“With the new in-house powder coating operations, which was earlier outsourced, we have the capacity to provide superior product finishing with reduced process time. We expect to grow rapidly, this will mean more employment and business opportunities for suppliers in and around Pune, while our customers in India and abroad can expect quicker deliveries,” Elias said.

The Bangalore plant is furnished with the latest machinery for sheet metal manufacturing. The fully-integrated facility includes hot phosphate pre-treatment line, wet-paint and powder-coating paint shops, chemical evaluation laboratory, CNC controlled machinery, extensive  storage, assembly and shipping areas, an  effluent treatment plant for meeting pollution control norms, along with air filtering for dusty areas and paint shops, water treatment plant etc.

About APW President Systems

With headquarters in Mumbai, APW President Systems leads the market in custom-designed packaging solutions for the IT and data networking, OEM / professional equipment manufacturing, scientific and analytical instrumentation, and process automation sectors. The company pioneered India’s modular enclosure industry, introducing the world standard 19-inch enclosure technology.

Beginning in 1981 as President Systems, the original partnership firm was converted into a private limited company in the mid-eighties, and subsequently into a public limited company.  APW President Systems Limited has an issued and subscribed share capital of Rs60.4 M, of which 40% shares are with the original Indian promoters, the joint venture partners hold 30%, and the balance is with the public.

The company’s two world-class ISO 9001:2000 certified manufacturing plants are located at Bangalore and Pune. Products are widely distributed and are conveniently available through a strong countrywide network. In addition to distribution centers, the company has its own sales and marketing offices in Mumbai, Pune, New Delhi, Bangalore, Hyderabad, Kolkata and Chennai. All offices are staffed with highly trained teams of sales engineers and technical support staff who have rich experience in customer support. The family of distributors carry ready stocks of President products at the main metros.

For over 25 years world-class enclosure products carrying the President brand have been supplied to every prestigious name in Indian business and industry. Products are also being exported to 20 countries, including Australia, USA, Israel and Singapore.

For more information about the company and products, visit APW President’s home page at www.apwpresident.com