Pramod Agashe, Chief Operating Officer, APW President Systems, said: “With many legacy data centers increasingly generating more heat and often with inadequate cooling, there are increasing demands to operate more efficiently and safely within existing infrastructure and power constraints.  For our customers, the innovative offerings from Unite Technologies such as the ‘non-invasive’ monitoring technology and server installation facility will help improve data centers efficiency and safety substantially. We see our partnership with Unite Technologies as an opportunity to help our customers improve data center management practices. As an established leader in the data center infrastructure management space, APW President Systems has been innovating for over 27 years to help customers in planning, monitoring and maintaining high energy efficiency levels, optimising space for their equipment, and supporting them in managing their data center assets.”

The CL-Amp

The CL-Amp is designed to provide an urgently needed clean solution to monitor legacy data center power usage, help identify available capacity, thereby offering cost savings. The CL-Amp enables the ‘non-invasive’ real-time monitoring of current for any device or power strip, rated up to 32A. Local and remote monitoring is achieved by connecting the CL-Amp to one of Unite Technologies’ family of Sinetica branded, monitoring and control devices, with local monitoring via an integral LED display.

Optional software also enables polling and data capture, providing detailed management information for capacity planning and trend analysis.

Server Lifter SL500

The Server Lifter SL500, an electrically operated server handling lift, is designed to meet strict computer center maintenance requirements by providing a safe and simple data center solution to install computers and other equipment.

“Customers state that server room safety is a key priority when installing servers. The Server Lifter SL500 is an advanced server and overall data center installation solution device. It offers peace of mind to users in any server room environment. Personnel can perform information center maintenance in a safe manner without sacrificing efficiency and effectiveness. We are confident that the SL500 will surpass our customer’s needs for this aspect of data center maintenance,” said Alistair Hunt, Export Manager, Unite Technologies.

About Unite Technologies

Unite Technologies Ltd (formed in 2007 through the merger of two established British companies, Comrac Ltd and Sinetica Corporation Ltd.) specializes in the design, manufacture, installation and management of data center and computer room cabinet infrastructure, monitoring, control and reporting systems. The company supplies a range of solutions for power delivery, monitoring and outlet control; environmental management, alarming and reporting; cabinet and room security; local and remote access and the provision of management information for data centre capacity planning, power saving and trend analysis. With 25 years of experience, Unite Technologies is considered to be the UK’s market leading IT Systems integrator for the data center and network infrastructure industries.

About APW President Systems

Based at Sharjah, UAE, APW Systems MEA, a wholly owned subsidiary of APW President Systems, is continuing to expand its presence and support to over 100 customers across the Middle East region with a range of world-class data center infrastructure planning, management and monitoring solutions. APW President Systems is a leader in the enclosure systems segment. Over the last 27 years, the company has established a reputation for high quality and reliability of products and services that address the infrastructure requirements of IT / ITES, Telecom and General Electronics customers.

For more information, contact:

Joe Rodricks, General Manager

APW Systems MEA (FZC)

P.O. Box 120963, SAIF Zone

Sharjah, UAE

Tel: +971-50-551 3502

Email: rodricks@apwpresident.com

nlyte® empowers data center professionals to simplify data center operations, improve service delivery, mitigate risk, reduce costs and offer a demonstrable ROI.

Pramod Agashe, Chief Operating Officer, APW President Systems, said:  ”In line with our plans to offer our Middle East customers the next generation of data center management systems, we see our partnership with GDCM® as an opportunity to help provide the latest tools in facilities planning and green IT management strategy. As an established leader in the data center infrastructure management space, APW President Systems has been innovating for over 27 years to help customers in planning and maintaining high energy efficiency levels, optimising space for their equipment, and monitoring and supporting them in managing their data center assets.”

nlyte® provides an intelligent and automated view of all physical and virtual assets and virtual workgroups within the data center, using a web-based graphical user interface.  

Designed to help optimise data center capacity, streamline operational processes, monitor key indicators including real time power and live feed data.  nlyte® enables organisations to model, manage and plan data center migrations, consolidations and changes in addition to implementing and managing a “Green Data Center” initiative and facilitating the implementation of new technologies.

Michael Evans, CEO of GDCM®, said: “As demand for IT services continues to grow at an exponential rate and issues associated with power supplies and the hot climate continue, organisations in the Middle East region are looking for more sophisticated solutions which will simplify the task of managing their data center environments and control power and cooling requirements. We look forward to working in partnership with APW President Systems to enable businesses to overcome these challenges by using nlyte® and we recognise APW President Systems as a natural extension of  GDCM®.”

About Global DataCenter Management Limited (GDCM)

Global DataCenter Management (GDCM®) was founded in 2003 with the aim of allowing organisations to increase efficiency and reduce cost within data centers – as well as to reducing power consumption and addressing environmental obligations. Today, GDCM® provides data center software and consultancy services designed to help data center managers make the most of their IT investments while minimizing complexity and costs GDCM®’s flagship product, nlyte®, is the only data center management tool to provide an intelligent and automated view of all physical and virtual assets and workgroups within the data center.

About APW President Systems

Based at Sharjah, UAE, APW Systems MEA, a wholly owned subsidiary of APW President Systems, is continuing to expand its presence and support to over 100 customers across the Middle East region with a range of world-class data center infrastructure planning, management and monitoring solutions. APW President Systems is a leader in the enclosure systems segment. Over the last 27 years, the company has established a reputation for high quality and reliability of products and services that address the infrastructure requirements of IT / ITES, Telecom and General Electronics customers.

For more information, contact:

Joe Rodricks, General Manager

APW Systems MEA (FZC)

P.O. Box 120963, SAIF Zone

Sharjah, UAE

Tel: +971-50-551 3502

Email: rodricks@apwpresident.com

hardware do not receive much in the way of attention, possibly because they might not be the most

glamorous of products. Channel Middle East talks to major racking and cabinet vendors to find out

if image is everything or if there are more margins to be made from racks than meets the eye.

Q. Racking and cabinets are perhaps not the most glamorous of products to be involved with. How do you get the reseller channel interested in such products?

Though not glamorous, racks or cabinets are the entry point for resellers to go into a customer’s

business critical infrastructure requirement. They offer better margins to resellers, and APW

President also offers good quality and support. In terms of incentives, our channel partners are

qualified as Platinum, Gold or Silver, depending on their offtake, which entitles them to special

privileges. For example, Platinum partners may get extra credit period, free delivery at site (UAE)

and special pricing.

Q. What is your current channel strategy in the Middle East and how do you intend to develop it over the next year?

Our strategy is to focus on giving more advertising and visibility through promotions for the brand.

We also have a strong local presence to assure timely and ongoing support, with an office in the

SAIF Zone, Sharjah, FTZ. The present channel network consists of one premier distributor and

others reaching out through a reseller network of over 100 resellers. We provide our products in

FKD or SKD condition, kept ready to deliver. In the next year, we have plans to add a system of

sub-distributors, where the focus will be on stocking and keeping products ready to ship.

Q. What skills do resellers need to be able to successfully sell cabinets and racking?

Resellers should have business and technical skills. On the business side, they must have

thorough knowledge of the customer’s applications, as well as their business strategy and

expansion plans. On the technical side, they should have pre-sales application engineering skills

for configuring the most appropriate solutions. They should be up-to-date on technology

(especially power and cooling at the rack level). Lastly, they should have system integrator skills –

they should be able to install, mount and assemble our rack systems, and service it with

confidence.

Q. What level of value-add can the channel include in a rack sale?

APW President’s range of racks and enclosure systems offers a host of value add-ons. These

include solutions for monitoring and control of power and environment inside the rack through

remote infrastructure management (Sinetica), and a full range of accessories such as cable

management systems, LCD keyboards, fire-alarm systems and power strips.

Q. What challenges do resellers face when it comes to selling racking and cabinets?

Two major challenges are product availability on demand and lack of technical skills. To make life

easier for resellers, we have minimized these pain points by ensuring ready availability of

high-quality products, backed by comprehensive spot demonstrations and training. Our focus is on

optimal stocking, technical support and training.

Q. If racks are predominantly sold as part of a bundle or wider implementation how important are they to the overall sale?

Racks and cabinets are the vital backbone of the typical IT / Telecom infrastructure. They house

the operating network brains of the customer’s business. They offer administrative ease, security

and safety for the most valuable business and knowledge assets of a customer.

Q. What trends will shape the growth of the rack market in the Middle East in the coming year?

We see a boom in wired network growth, as well as higher penetration of broadband and

networking across the business spectrum. In the IT Sector, new technologies like blade servers,

virtualization and infrastructure consolidation will change the profile of the rack market and drive

innovation. Telecom sector growth will require more outdoor and datacenter cabinets with

customized features to handle environment and load challenges. APW President has got several

contracts recently for such products in the MEA region.

“We have has recently moved into a new office in the SAIF Zone, Sharjah, UAE, in order to service the growing demand for our world-class enclosure systems from partners and customers across the Middle East. We have been leading in the enclosures business over more than 25 years, supplying to major IT, networking and telecom customers, not only across the Middle East, but  around the world,” said E. A. Elias Managing Director, APW President Systems.

The current range of high-quality networking and telecom products includes the new Uniserv, CYBERack, NetServer, ServeRack, Ecorack, Easibox and Street-side.

Uniserv cabinets greatly extend the facility for housing servers, networking equipment and various structured cabling components.  CybeRack has been designed specifically for easy assembly and rapid equipment integration. NetServer has been widely acclaimed for its award-winning multipurpose design that allows for 19 inch metric as well as ETSI equipment to be accommodated. Easibox is a range of wall-mount cabinets, ideal for the modern office environment. Street-side enclosures are designed to prevent dust, heat and humidity from effecting sensitive electronic equipment. All the products are robustly built, with attention to aesthetic appearance that match the sophistication of modern office and working environments. Also in the product line-up is the new line of APW President Kiosks, which are creating a wave of customer excitement in many parts of the world.

“The complete range of Networking and Server Cabinets, along with other industrial enclosure products, will continue to be available to customers through our well-established channel partners,” Elias said.

For more information, contact:

J. Rodricks, General Manager
APW Systems MEA (FZC)
P.O. Box 120963, SAIF Zone
Sharjah, UAE

Tel: +971-50-551 3502

Email: joe.rodricks@apwpresident.com