APW President Systems (President), has set up a Proof of Concept (POC) Lab at Bangalore for running live demonstrations of Coolcentric’s LiquiCool data center solutions. (see Figure 1 below).

Fig. 1

The US-based Coolcentric (a division of Vette Corp), is a leading global provider of thermal management solutions. Last October, APW President – the pioneer in enclosure systems (which play a vital role in data centers in the telecom, IT/ITES and electronics infrastructure segments) – had announced a partnership with Vette Corp. to distribute a range of advanced thermal management solutions in India.

“We are delighted to be part of the POC Lab initiative by APW President” says Peter Wong, Executive Manager, APAC, Datacom Facilities Division, Coolcentric. “We’re now called Coolcentric, and the name matches our mission:  to deliver the world’s most energy and space efficient cooling solutions for reducing data center costs”.

Visitors to the POC Lab (located at APW President’s Attibele factory in Bangalore) can get a direct experience of Coolcentric’s data center products.

“Coolcentric’s family of data center liquid cooling products and services help mitigate problems associated with high inlet air temperatures that can cause equipment downtime or premature failure. These high density cooling solutions help clients deal with IT infrastructure that is stretched beyond its limits and allows operators to fully populate individual racks with positive results and dramatic cost savings*,” said S. Venkatraman, Vice  President – Enclosure Solutions and Technical Services, APW President.

(* for more details refer to the Annexure mentioned below) 

“We are pleased to make available the POC Lab to our customers so that they can actually get a live experience of the product in a realistic data center environment. At this site, we can simulate loads upto 3 blade chassis and prove to our customers that it is possible to achieve cooling for these high density loads. The focus is to improve Power Usage Effectiveness (PUE) and also to dramatically reduce the operating costs,” said Manish Bhatnagar, Vice President – Cooling Solutions Division, at APW President.

About LiquiCool® Solutions

Coolcentric™ LiquiCool® products are the world’s most energy and space efficient cooling solutions for reducing data center costs.

Coolcentric’s LiquiCool Rear Door Heat Exchanger (RDHx) is a water-cooled door that mounts to the back of server cabinets and cools computer equipment exhaust air before it re-enters the data center operating environment. The RDHx utilizes a low impedance fin and tube heat exchanger that does not have fans, moving parts or electrical connections, resulting in a dramatic reduction of energy consumption normally required for cooling. The adaptability to almost any server rack design makes this product a good fit for both existing legacy data centers as well as planned new facilities.

About Coolcentric (a division of Vette Corp)

Coolcentric was established in 2007, as a division of Vette Corp, to address the issue of increasing power and cooling needs in the Data Center white space. Vette Corp, established in 2004, is the world’s leading supplier of end-to-end thermal management solutions, from the component level to the system level to the facility level.

Using IBM technology, based on over four decades of liquid cooling experience, Coolcentric has developed a rack-based thermal solution that has been proven to be the most effective and efficient solution on the market. An extensive product portfolio coupled with a broad range of service options ensures customers that a turnkey solution can be easily deployed and maintained. Our application and design engineering customer support teams help clients choose the lowest cost solution that maximizes their cooling performance and lowers operating cost.

For additional information about Coolcentric, please visit   www.coolcentric.com

Annexure

In today’s scenario, it is common to find under-utilized racks with only 5-6 kW loads (i.e. 1-2 blade chassis per rack OR 10-12, 1 u servers). Thermal issues due to lack of cooling crop up the moment this limit is crossed.

To optimally utilize a facility which translates to 10 to 20 KW per rack (see Figure 2 above) it has become necessary to use newer technologies – like the Rear Door Heat Exchanger that neutralizes the heat at the rear door before it enters the data center, making it the most efficient technology.

This was proved in the ‘Chill-off’ competition held by third party Sun Micro Systems at Lawrence Berkeley laboratory in San Francisco, USA.

For details of the “Chill-off” check at the site: http://tinyurl.com/yejr2ew

BICSI is a professional association supporting the information transport systems (ITS) industry. ITS covers the spectrum of voice,  data and video technologies. The annual event attracted over 250 delegates from the ITS professional stream.

S. Venkatraman, Vice President, Enclosure Solutions and Technical Services was one of the speakers at the conference, which focused on  ‘Emerging Technologies in Information Transport Systems (ITS)’.

The theme of his presentation, entitled ‘Datacenter Last Mile’  Challenges  – A Rack Perspective’ brought to the attention of the  audience the latest techniques for achieving significant energy  savings through Thermal Management and Planning with special reference  to cooling and air-flow in modern Data Centers. The presentation drew  a lot of interest from many delegates.

Under the banner of ‘Defeat the Heat!’, our company also presented  information about the full range of Thermal Management Solutions at a  well-designed stall which was part of the event.

In 2005, the company’s adjacent manufacturing unit in Bangalore, also at Attibele, was expanded by a massive 65,000 sq ft, including the very latest manufacturing technologies. This was an addition to the original 55,000 sq ft plant plot with which the company started operations in Bangalore.

Along with the 43,500 sq ft Pune plant, the company now has a total of 1,63,500 sq ft of manufacturing space in India.

“We already enjoy a leadership position in enclosure systems, and with the addition of this new plating facility at Attibele, we have enhanced our manufacturing capacity in India significantly. While the media is awash with talk of recession, lay-offs, frozen credit lines and falling profits, our company has continued its silent but confident march towards accomplishing its immediate expansion plans,” said E.A. Elias, Managing Director, APW President Systems.

“The significance of this acquisition is not simply in the value of the land, but rather the confidence in our ability to forge ahead despite the current downturn in the economy, which also affects our market sector. We believe strongly that the ‘India growth story’ will continue, albeit after a momentary dip. And we also believe in our own ability to chart our destiny and maintain our record of sustained growth,” Elias added.

State-of-the-art Facilities

The Bangalore plant is furnished with the latest machinery for sheet metal manufacturing. The fully-integrated facility includes robotic welding, turret punching and automated sheet bending machines. Other facilities include a hot phosphate pre-treatment line, wet-paint and powder-coating paint shops, chemical evaluation laboratory, CNC controlled machinery, extensive storage, assembly and shipping areas, an effluent treatment plant for meeting pollution control norms, a water treatment plant etc.

In the Pune plant, the line of modern equipment added includes a CNC Turret Punching Press, two CNC bending machines and a more efficient CNC shearing machine. Also new is the addition of the latest Powder Coating Plant, which includes a conveyorised environment-friendly pretreatment process and fully automated Powder Coating system. The state-of-the-art equipment ensures highly consistent quality levels and also results in very efficient powder recovery.

In 2005, the company’s other manufacturing unit in Bangalore, at Attibele, was expanded by a massive 65,000 sq ft, including the very latest manufacturing technologies. This was an addition to the 55,000 sq ft plant located on an adjacent plot. Along with the 45,500 sq ft Pune plant, the company now has a total of 1,65,500 sq ft of manufacturing space in India.

“We already enjoy a leadership position in enclosure systems, and with the completion of this new facility at Pune, we have enhanced our manufacturing capacity in India significantly. With these expanded facilities, the production capacity will go up by at least 50 percent. We have the flexibility to make different types of enclosures, and our product development cycle time will come down substantially,” said E.A. Elias, Managing Director, APW President Systems.

“This expansion was necessary as we are growing at 25 percent each year, and there was a need to manage the consequent growing volume of customer orders,” Elias added.

Innovative Facilities

The line of modern equipment added includes a CNC Turret Punching Press, two CNC bending machines and a more efficient CNC shearing machine.  Also new is the addition of the latest Powder Coating Plant, which includes a conveyorised environment-friendly pretreatment process and fully automated Powder Coating system. The state-of-the-art equipment ensures highly consistent quality levels and also results in very efficient powder recovery.

“With the new in-house powder coating operations, which was earlier outsourced, we have the capacity to provide superior product finishing with reduced process time. We expect to grow rapidly, this will mean more employment and business opportunities for suppliers in and around Pune, while our customers in India and abroad can expect quicker deliveries,” Elias said.

The Bangalore plant is furnished with the latest machinery for sheet metal manufacturing. The fully-integrated facility includes hot phosphate pre-treatment line, wet-paint and powder-coating paint shops, chemical evaluation laboratory, CNC controlled machinery, extensive  storage, assembly and shipping areas, an  effluent treatment plant for meeting pollution control norms, along with air filtering for dusty areas and paint shops, water treatment plant etc.

About APW President Systems

With headquarters in Mumbai, APW President Systems leads the market in custom-designed packaging solutions for the IT and data networking, OEM / professional equipment manufacturing, scientific and analytical instrumentation, and process automation sectors. The company pioneered India’s modular enclosure industry, introducing the world standard 19-inch enclosure technology.

Beginning in 1981 as President Systems, the original partnership firm was converted into a private limited company in the mid-eighties, and subsequently into a public limited company.  APW President Systems Limited has an issued and subscribed share capital of Rs60.4 M, of which 40% shares are with the original Indian promoters, the joint venture partners hold 30%, and the balance is with the public.

The company’s two world-class ISO 9001:2000 certified manufacturing plants are located at Bangalore and Pune. Products are widely distributed and are conveniently available through a strong countrywide network. In addition to distribution centers, the company has its own sales and marketing offices in Mumbai, Pune, New Delhi, Bangalore, Hyderabad, Kolkata and Chennai. All offices are staffed with highly trained teams of sales engineers and technical support staff who have rich experience in customer support. The family of distributors carry ready stocks of President products at the main metros.

For over 25 years world-class enclosure products carrying the President brand have been supplied to every prestigious name in Indian business and industry. Products are also being exported to 20 countries, including Australia, USA, Israel and Singapore.

For more information about the company and products, visit APW President’s home page at www.apwpresident.com