Technical Services

On the technical services front, APW President has been moving strongly to offer increased back-end support and advisory help to customers in data center and telecom center projects from an early stage of the planning cycle through design, deployment and completion. The company’s technical personnel are closely involved in counseling IT managers, sharing expertise, and evolving optional solutions with modularity, scalability and reliability.

“This is a natural progression,” said E. Elias, Managing Director, APW President Systems. “We have been developing our technical skills across a range of business verticals for almost a decade. With our cumulative expertise and insight, we are confident that our growing business in enclosure solutions will get added impetus even under difficult market conditions.”

In line with the strategy, the company recently announced the promotion of S. Venkatraman to the position of  Vice  President – Enclosure Solutions and Technical Services. He was earlier Associate Vice President – Sales & Service, a position he has held since February, 2006. Venkatraman has over 19 years of experience in sales and marketing.

Channel Partnerships

APW President’s channel partnership strategy in the last two years has given the company a fresh thrust that now includes a focus on solutions for small-and-medium business.

“We have a well-established business-to-business model, supported through marketing and sales distribution channels. We plan to increase thrust on sales through channels (system integrators, VARs etc.),” said Pramod Agashe, Chief Operating Officer, APW President Systems.

In developing channel partnerships, the company is enrolling channel champions who have a reputation for driving market growth, and for fostering a value-creation strategy that aligns with a customer-centric approach.

“To quote an example, we have appointed Asia Pacific Brands India Ltd (APBIL), a provider of distribution services for IT and Industrial products, as national distributor for the FlexiBox, our range of wall-mount cabinets,” says Pramod.

“APBIL is well-positioned to win new markets because of their aggressiveness – with their operating efficiency, knowledgeable sales representatives, and established professional practices such as customized logistics. They were a natural choice,” Pramod added.

About APW President

Headquartered in Mumbai, APW President Systems Limited is a 28-year-old company with a special proficiency in designing and delivering standard and custom-designed infrastructure management solutions. Service skills include IT infrastructure consulting, product design, customization, networking logistics and layout, and support and service packages for IT administration and strategic development.

For 28 years, world-class APW President solutions have been accepted by every prestigious name in Indian business. The company has customers in many countries, including the Middle East , Australia, Singapore and the US.

Backed by a countrywide network of sales offices, distributors and agents, the company’s highly trained team of sales engineers and technical support staff has rich experience in customer support. For more information about the company and products, visit APW President’s home page at www.apwpresident.com.

For further information, please contact:

APW President Systems Ltd.

R-2, TechnopolisKnowledgePark

Mahakali Caves Road

Andheri (East), Mumbai 400 093

Phone: 022 6644 8888, Fax: 022 6644 8899

E-Mail: info@apwpresident.com

Website: www.apwpresident.com

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“APBIL, our new channel partner, has a reputation for driving market growth, fostering a value-creation strategy through additional products and service offerings for its customers as well as suppliers. With their operating efficiency, knowledgeable sales representatives, and established professional practices such as customized logistics, APBIL is well-positioned to win new markets and to continue breaking new ground. We expect to use their excellent channel know-how to increase the reach and availability of Flexibox, and to enable volume offtakes through bulk order booking,” said S. Venkatraman, Assistant VP – Sales & Service, APW President Systems.

According to industry estimates, the current market potential for wall-mount cabinets in India is about 200,000 units per annum, and it is growing at the rate of 20 percent annually. The Flexibox range of wall mount cabinets is positioned as an ideal solution for LAN and WAN applications. It is supplied as a completely-knocked-down (CKD) product packed in a box, thus making is easy to handle and store. The bolted construction offers flexibility of shipping in CKD or assembled condition, without any compromise on rigidity. Cable entry provision on top and bottom panels offers better cable management.

“As leaders in enclosure systems, we continue a tradition of adding value for our customers with outstanding products and through channel innovation. We have designed the FlexiBox specifically for addressing the equipment housing, switching and connectivity issues in local and wide area network administration,” said E. A. Elias, Managing Director, APW President Systems.

“FlexiBox’s design makes the job easy for LAN and WAN network architects, system installers and network administrators. It is a flexible modular open concept, which allows all-round accessibility and ease of maintenance. The versatile features provided with the FlexiBox makes it extremely easy to transport, install and configure,” said Venkatraman.

“APW President has over 27 years of experience in innovating custom designs for infrastructure, systems management, operations and interactive interfaces across many application environments. The FlexiBox reflects our commitment to meeting the immediate as well as the future challenges of the network administrator,” he added.

About Asia Pacific Brands India Ltd

APBIL is one of the major distributors in India for a range of IT and Industrial products. They have a joint venture with Grainger of the USA and are well known in the IT distribution business circles. For further details, visit the website: www.apbil.com

Pramod Agashe, Chief Operating Officer, APW President Systems, said: “With many legacy data centers increasingly generating more heat and often with inadequate cooling, there are increasing demands to operate more efficiently and safely within existing infrastructure and power constraints.  For our customers, the innovative offerings from Unite Technologies such as the ‘non-invasive’ monitoring technology and server installation facility will help improve data centers efficiency and safety substantially. We see our partnership with Unite Technologies as an opportunity to help our customers improve data center management practices. As an established leader in the data center infrastructure management space, APW President Systems has been innovating for over 27 years to help customers in planning, monitoring and maintaining high energy efficiency levels, optimising space for their equipment, and supporting them in managing their data center assets.”

The CL-Amp

The CL-Amp is designed to provide an urgently needed clean solution to monitor legacy data center power usage, help identify available capacity, thereby offering cost savings. The CL-Amp enables the ‘non-invasive’ real-time monitoring of current for any device or power strip, rated up to 32A. Local and remote monitoring is achieved by connecting the CL-Amp to one of Unite Technologies’ family of Sinetica branded, monitoring and control devices, with local monitoring via an integral LED display.

Optional software also enables polling and data capture, providing detailed management information for capacity planning and trend analysis.

Server Lifter SL500

The Server Lifter SL500, an electrically operated server handling lift, is designed to meet strict computer center maintenance requirements by providing a safe and simple data center solution to install computers and other equipment.

“Customers state that server room safety is a key priority when installing servers. The Server Lifter SL500 is an advanced server and overall data center installation solution device. It offers peace of mind to users in any server room environment. Personnel can perform information center maintenance in a safe manner without sacrificing efficiency and effectiveness. We are confident that the SL500 will surpass our customer’s needs for this aspect of data center maintenance,” said Alistair Hunt, Export Manager, Unite Technologies.

About Unite Technologies

Unite Technologies Ltd (formed in 2007 through the merger of two established British companies, Comrac Ltd and Sinetica Corporation Ltd.) specializes in the design, manufacture, installation and management of data center and computer room cabinet infrastructure, monitoring, control and reporting systems. The company supplies a range of solutions for power delivery, monitoring and outlet control; environmental management, alarming and reporting; cabinet and room security; local and remote access and the provision of management information for data centre capacity planning, power saving and trend analysis. With 25 years of experience, Unite Technologies is considered to be the UK’s market leading IT Systems integrator for the data center and network infrastructure industries.

About APW President Systems

Based at Sharjah, UAE, APW Systems MEA, a wholly owned subsidiary of APW President Systems, is continuing to expand its presence and support to over 100 customers across the Middle East region with a range of world-class data center infrastructure planning, management and monitoring solutions. APW President Systems is a leader in the enclosure systems segment. Over the last 27 years, the company has established a reputation for high quality and reliability of products and services that address the infrastructure requirements of IT / ITES, Telecom and General Electronics customers.

For more information, contact:

Reginald Borges, Business Leader – Middle East & Africa
Email :  reginald@apwpresident.com

Tel: +91 22 6644 8830
Mobile : +91 93223 41782 

nlyte® empowers data center professionals to simplify data center operations, improve service delivery, mitigate risk, reduce costs and offer a demonstrable ROI.

Pramod Agashe, Chief Operating Officer, APW President Systems, said:  ”In line with our plans to offer our Middle East customers the next generation of data center management systems, we see our partnership with GDCM® as an opportunity to help provide the latest tools in facilities planning and green IT management strategy. As an established leader in the data center infrastructure management space, APW President Systems has been innovating for over 27 years to help customers in planning and maintaining high energy efficiency levels, optimising space for their equipment, and monitoring and supporting them in managing their data center assets.”

nlyte® provides an intelligent and automated view of all physical and virtual assets and virtual workgroups within the data center, using a web-based graphical user interface.  

Designed to help optimise data center capacity, streamline operational processes, monitor key indicators including real time power and live feed data.  nlyte® enables organisations to model, manage and plan data center migrations, consolidations and changes in addition to implementing and managing a “Green Data Center” initiative and facilitating the implementation of new technologies.

Michael Evans, CEO of GDCM®, said: “As demand for IT services continues to grow at an exponential rate and issues associated with power supplies and the hot climate continue, organisations in the Middle East region are looking for more sophisticated solutions which will simplify the task of managing their data center environments and control power and cooling requirements. We look forward to working in partnership with APW President Systems to enable businesses to overcome these challenges by using nlyte® and we recognise APW President Systems as a natural extension of  GDCM®.”

About Global DataCenter Management Limited (GDCM)

Global DataCenter Management (GDCM®) was founded in 2003 with the aim of allowing organisations to increase efficiency and reduce cost within data centers – as well as to reducing power consumption and addressing environmental obligations. Today, GDCM® provides data center software and consultancy services designed to help data center managers make the most of their IT investments while minimizing complexity and costs GDCM®’s flagship product, nlyte®, is the only data center management tool to provide an intelligent and automated view of all physical and virtual assets and workgroups within the data center.

About APW President Systems

Based at Sharjah, UAE, APW Systems MEA, a wholly owned subsidiary of APW President Systems, is continuing to expand its presence and support to over 100 customers across the Middle East region with a range of world-class data center infrastructure planning, management and monitoring solutions. APW President Systems is a leader in the enclosure systems segment. Over the last 27 years, the company has established a reputation for high quality and reliability of products and services that address the infrastructure requirements of IT / ITES, Telecom and General Electronics customers.

For more information, contact:

Reginald Borges, Business Leader – Middle East & Africa
Email :  reginald@apwpresident.com

Tel: +91 22 6644 8830
Mobile : +91 93223 41782 

management solutions has today announced a strategic partnership with APW President Systems,

a provider of data centre infrastructure, to distribute its nlyte™ solution across India. APW

President Systems will be solely responsible for engaging new customers in the region, managing

local implementation and providing ongoing support.

nlyte™ is aimed at helping organisations achieve a complete view of their data centres, allowing

them to intelligently manage power consumption, reduce greenhouse emissions and increase the

lifetime of assets, among other benefits.

Pramod Agashe, Chief Operating Officer, APW President Systems, said: “We see our partnership

with GDCM as an opportunity to offer our customers the next generation of data centre

management systems to take their planning and green IT strategies to the next level. As an

established leader in the data centre infrastructure management space, APW President Systems

has been innovating for over 26 years to help customers in planning and maintaining high energy

efficiency levels, optimising space for their equipment, and monitoring and supporting them in

managing their data centre assets.”

nlyte™ is the only data centre management tool to provide an intelligent and automated view of all

physical and virtual assets and virtual workgroups within the data centre, using a web-based

graphical user interface. Designed to help data centre managers make the most of their IT

investments while minimising complexity and costs, it allows companies to model and manage

their hardware, capacity, power, cooling, networking and space, reduce redundancy, enhance

optimization and pro-actively forecast and plan the deployment of their assets.

Michael Evans, CEO of GDCM, said: “As India’s economy continues to grow at an exponential rate

and issues associated with power supplies and the hot climate continue, organisations in the

country have become in need of solutions which will allow them to manage their data centre

environments and control power and cooling requirements. We look forward to working in

partnership with APW President Systems to enable businesses to overcome these challenges by

using nlyte and we recognise APW President Systems as a natural extension of GDCM”

- ends -

About Global DataCenter Management Limited (GDCM)
Global DataCenter Management (GDCM) was founded in 2003 with the aim of allowing

organisations to increase efficiency and reduce cost within data centers – as well as to reducing

power consumption and addressing environmental obligations. Today, GDCM provides data

center software and consultancy services designed to help data center managers make the most

of their IT investments while minimizing complexity and costs. GDCM’s flagship product, nlyte™, is

the only data center management tool to provide an intelligent and automated view of all physical

and virtual assets and workgroups within the data center.

http://www.gdcm.com/

About APW President Systems
APW President Systems Ltd (popularly known as President Systems)  is a leader in the enclosure

systems segment, with over 500 customers in India and abroad. Over the last 26 years, the

company has established a reputation for high quality and reliability of products and services that

address the infrastructure requirements of IT / ITES, Telecom and General Electronics

customers.

http://www.apwpresident.com

For further media information, please contact:

Caroline PowerAshwin Kadle
APW President Systems
R2, Technopolis Knowledge Park
Mahakali Caves Road, Andheri (E)
Mumbai-400 093

Tel:     +91-22-66448888
Mob:   93241-77842
Email: Band and Brown Communications
Dl: +44 (0) 207 419 7309
caroline@bbpr.comashwin@apwpresident.com

hardware do not receive much in the way of attention, possibly because they might not be the most

glamorous of products. Channel Middle East talks to major racking and cabinet vendors to find out

if image is everything or if there are more margins to be made from racks than meets the eye.

Q. Racking and cabinets are perhaps not the most glamorous of products to be involved with. How do you get the reseller channel interested in such products?

Though not glamorous, racks or cabinets are the entry point for resellers to go into a customer’s

business critical infrastructure requirement. They offer better margins to resellers, and APW

President also offers good quality and support. In terms of incentives, our channel partners are

qualified as Platinum, Gold or Silver, depending on their offtake, which entitles them to special

privileges. For example, Platinum partners may get extra credit period, free delivery at site (UAE)

and special pricing.

Q. What is your current channel strategy in the Middle East and how do you intend to develop it over the next year?

Our strategy is to focus on giving more advertising and visibility through promotions for the brand.

We also have a strong local presence to assure timely and ongoing support, with an office in the

SAIF Zone, Sharjah, FTZ. The present channel network consists of one premier distributor and

others reaching out through a reseller network of over 100 resellers. We provide our products in

FKD or SKD condition, kept ready to deliver. In the next year, we have plans to add a system of

sub-distributors, where the focus will be on stocking and keeping products ready to ship.

Q. What skills do resellers need to be able to successfully sell cabinets and racking?

Resellers should have business and technical skills. On the business side, they must have

thorough knowledge of the customer’s applications, as well as their business strategy and

expansion plans. On the technical side, they should have pre-sales application engineering skills

for configuring the most appropriate solutions. They should be up-to-date on technology

(especially power and cooling at the rack level). Lastly, they should have system integrator skills –

they should be able to install, mount and assemble our rack systems, and service it with

confidence.

Q. What level of value-add can the channel include in a rack sale?

APW President’s range of racks and enclosure systems offers a host of value add-ons. These

include solutions for monitoring and control of power and environment inside the rack through

remote infrastructure management (Sinetica), and a full range of accessories such as cable

management systems, LCD keyboards, fire-alarm systems and power strips.

Q. What challenges do resellers face when it comes to selling racking and cabinets?

Two major challenges are product availability on demand and lack of technical skills. To make life

easier for resellers, we have minimized these pain points by ensuring ready availability of

high-quality products, backed by comprehensive spot demonstrations and training. Our focus is on

optimal stocking, technical support and training.

Q. If racks are predominantly sold as part of a bundle or wider implementation how important are they to the overall sale?

Racks and cabinets are the vital backbone of the typical IT / Telecom infrastructure. They house

the operating network brains of the customer’s business. They offer administrative ease, security

and safety for the most valuable business and knowledge assets of a customer.

Q. What trends will shape the growth of the rack market in the Middle East in the coming year?

We see a boom in wired network growth, as well as higher penetration of broadband and

networking across the business spectrum. In the IT Sector, new technologies like blade servers,

virtualization and infrastructure consolidation will change the profile of the rack market and drive

innovation. Telecom sector growth will require more outdoor and datacenter cabinets with

customized features to handle environment and load challenges. APW President has got several

contracts recently for such products in the MEA region.