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APW President Systems to increase focus on Technical Services and Channel Partnerships

APW President Systems, the pioneer in enclosure solutions, is intensifying its initiatives in the Telecom, Contract manufacturing and Small and Medium Business (SMB) segments, as well as Entertainment / Healthcare and Government segments. Additionally, the company plans to lay emphasis on technical services and solutions and on expanding its market reach through a channel partnership program.

Technical Services

On the technical services front, APW President has been moving strongly to offer increased back-end support and advisory help to customers in data center and telecom center projects from an early stage of the planning cycle through design, deployment and completion. The company’s technical personnel are closely involved in counseling IT managers, sharing expertise, and evolving optional solutions with modularity, scalability and reliability.

“This is a natural progression,” said E. Elias, Managing Director, APW President Systems. “We have been developing our technical skills across a range of business verticals for almost a decade. With our cumulative expertise and insight, we are confident that our growing business in enclosure solutions will get added impetus even under difficult market conditions.”

In line with the strategy, the company recently announced the promotion of S. Venkatraman to the position of  Vice  President – Enclosure Solutions and Technical Services. He was earlier Associate Vice President – Sales & Service, a position he has held since February, 2006. Venkatraman has over 19 years of experience in sales and marketing.

Channel Partnerships

APW President’s channel partnership strategy in the last two years has given the company a fresh thrust that now includes a focus on solutions for small-and-medium business.

“We have a well-established business-to-business model, supported through marketing and sales distribution channels. We plan to increase thrust on sales through channels (system integrators, VARs etc.),” said Pramod Agashe, Chief Operating Officer, APW President Systems.

In developing channel partnerships, the company is enrolling channel champions who have a reputation for driving market growth, and for fostering a value-creation strategy that aligns with a customer-centric approach.

“To quote an example, we have appointed Asia Pacific Brands India Ltd (APBIL), a provider of distribution services for IT and Industrial products, as national distributor for the FlexiBox, our range of wall-mount cabinets,” says Pramod.

“APBIL is well-positioned to win new markets because of their aggressiveness – with their operating efficiency, knowledgeable sales representatives, and established professional practices such as customized logistics. They were a natural choice,” Pramod added.

About APW President

Headquartered in Mumbai, APW President Systems Limited is a 28-year-old company with a special proficiency in designing and delivering standard and custom-designed infrastructure management solutions. Service skills include IT infrastructure consulting, product design, customization, networking logistics and layout, and support and service packages for IT administration and strategic development.

For 28 years, world-class APW President solutions have been accepted by every prestigious name in Indian business. The company has customers in many countries, including the Middle East , Australia, Singapore and the US.

Backed by a countrywide network of sales offices, distributors and agents, the company’s highly trained team of sales engineers and technical support staff has rich experience in customer support. For more information about the company and products, visit APW President’s home page at

For further information, please contact:

APW President Systems Ltd.

R-2, TechnopolisKnowledgePark

Mahakali Caves Road

Andheri (East), Mumbai 400 093

Phone: 022 6644 8888, Fax: 022 6644 8899